Bootstrapped to date  ·  Now raising

Enterprise Loyalty
Infrastructure,
Built to Audit Grade

A cloud-native, API-first loyalty engine for enterprise commerce — immutable ledger integrity, a governed DSL rules engine, real-time GraphQL reporting, and native warehouse sync. Built end to end by a solo founder, in private beta, and looking for the right investor to accelerate go-to-market.

$12B+
Loyalty SaaS TAM by 2028
12–15%
Market CAGR
27–61%
Below Salesforce list pricing

Compatible with the enterprise commerce stack

Salesforce Commerce Cloud Salesforce OMS Shopify commercetools Magento 2 SAP Commerce Snowflake Google BigQuery Azure Synapse Amazon Redshift Entra ID Okta Auth0 Salesforce Commerce Cloud Salesforce OMS Shopify commercetools Magento 2 SAP Commerce Snowflake Google BigQuery Azure Synapse Amazon Redshift Entra ID Okta Auth0

The Platform

One system.
Six layers of enterprise capability.

Design, run, and govern loyalty programmes at scale — without owning the infrastructure or tolerating the limitations of legacy platforms.

🔐

Immutable Ledger Engine

Append-only LedgerEntry model with atomic LedgerTransaction grouping. Balance derived from snapshot, not a mutable field. PENDING / COMMITTED / FAILED state machine. Financial-grade integrity that survives any audit.

⚙️

Governed DSL Rules Engine

Human-readable DSL powered by an ANTLR4 grammar with a sandboxed evaluator (DynamicExpresso / Wasmtime). 50ms hard evaluation timeout, static complexity budget, dry-run simulation, and deterministic A/B traffic splitting — all self-service.

📊

GraphQL Reporting Layer

Full GraphQL API with DataLoader (eliminating N+1 patterns), cursor pagination, real-time WebSocket subscriptions, persisted queries, and dataAsOf staleness metadata. Every competitor in the market is REST-only.

🔄

Native CDC Warehouse Sync

Near-real-time Change Data Capture feeds to Snowflake, BigQuery, Azure Synapse/Fabric, and Redshift. DPA-gated, PII exclusion lists, application-level envelope encryption, and ≤5 minute latency. No third-party tooling required.

🛡️

GDPR Architecture by Design

Per-customer AES-256 DEK/KEK envelope encryption. Cryptographic erasure for GDPR right-to-erasure. PII-free event bus enforced by schema registry CI gates. Payload scrubbing on a configurable schedule. Compliance as engineering discipline, not checkbox.

Event-Driven Infrastructure

CloudEvents v1.0, Transactional Outbox guaranteeing at-least-once delivery, HMAC-signed webhook delivery with SSRF protection, dead-letter queues with tiered alerting, and an event schema registry with CI-enforced PII gates.

The Opportunity

A large, fast-growing market
with structurally underserved buyers.

Enterprise buyers have outgrown point-and-click loyalty builders — they need API-first, composable infrastructure that integrates cleanly into existing stacks. The full deck covers the numbers, the competitive analysis, the architecture, and pricing.

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Financials, competitive analysis, architecture, and pricing are shared with invited investors.